Hosting ads while using an ad-blocker
I’ve been thinking recently about advertising on the Internet. As some of you may notice, I have an ad running along the right side of my blog. Specifically, I’m a member of BlogHer’s advertising network. BlogHer pegs itself as “the best conversations led by women in social media. A curated selection of authentic voices.” Their advertising network serves ads to members of the BlogHer network, giving advertisers the opportunity to focus on a (relatively) targeted audience. As a bonus for blogs serving BlogHer ads, the ads will link to other blogs in the BlogHer network – I get traffic from other people hosting BlogHer ads, and they send traffic to me. That means that being a BlogHer advertiser not only gives me a small amount of money, it boosts my traffic, further boosting my ad revenue.
I don’t make tons of money from the advertisements on this blog. It’s been about $10 a month, which basically covers my hosting costs for this blog. That said, it’s really exciting to get some money – no matter how little – for doing something I enjoy doing anyway.
For all that, I’m a bit of a hypocrite: I block ads when I’m online, and strongly recommend that everyone else should, too. The difference is pretty incredible.


